To emphasize the need for action, we staged a catastrophe and a rescue mission of the 12 year old girl Melika at the Copenhagen Central Station in August 2014.
The goal was to get passers-by to interact digitally through Instagram with the installation to raise awareness for the coming annual national fundraising for Save The Children Denmark.
This professional campaign titled 'Free Melika' was published in Denmark in August, 2014. It was created for the brand: Save the Children, by ad agency: We Love People. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: We Love People, Copenhagen, Denmark
Creatives: Jamel Sundoo, Toke Eskildsen, Jenny Mattesen, Simon Friis, Jonathan Heldorf