We created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit your pet and your personality. And like all MINIs, new owners had the option to customise with an alphabetic sticker sheet to create a personalised license plate. It was also accompanied by an owner’s manual. Thanks to MINI, all dogs had the opportunity to drive.
This professional campaign titled 'Free Dog With Every Car' was published in New Zealand in March, 2013. It was created for the brands: Mini and SPCA, by ad agency: FCB. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Art Director: Leisa Wall
Copywriter: Scott Kelly
Regional Executive Creative Director: James Mok
Designer: Matt Oak
Head of Art: Nick Smith
Planner: David Thomason
Group Account Director: Toby Sellers
Account Director: Sally Willis
Retoucher: Anton Mason
Photographer: Charles Howells / The Collective Force
Production Manager: Eric Thompson