Agency: Anomaly


A typical golf announcer speaks in a calm and respectable manner. The gravity of each shot can be felt through the announcer’s hushed voice and controlled breathing during crucial moments of the game.

Topgolf’s new announcers, who are debuting in the brand’s summer ad campaign that is now live are nothing like that. Meet Chaz Mulligan and Birdie Baker, two puppets created in partnership with Jim Henson’s Creature Shop (yes, that Jim Henson) who have personality to spare and their own quirky senses of humor.

“This next installment of our Come Play Around campaign is about delivering our Players reasons to play and a strong value offer,” said Topgolf Chief Brand Officer Geoff Cottrill. “Consumers are searching for value everywhere they go, and we wanted to find a way to highlight our value offers and summer promotions in a way that felt uniquely Topgolf. Having Chaz and Birdie come to life throughout this campaign allows us to do that in a way that’s fun and relatable.”

Developed in partnership with Topgolf’s creative agency of record, Anomaly, the campaign celebrates the play only possible at Topgolf, using Chaz and Birdie to spotlight all the reasons to play at Topgolf this summer, including Topgolf’s value offer Free:30. The hero 30-second spot features the whimsical puppet announcers speaking from the Topgolf sports desk and highlighting the free extra 30 minutes of game play available to Players weekdays from 9 a.m. until 5 p.m. when Players book a reservation - only the spot takes a turn when Birdie misunderstands Chaz and winds up enjoying a Topgolf cheeseburger at the news desk.

In addition to the Free:30 spot, which will air broadly across digital, audio and broadcast channels, Chaz and Birdie will also be seen highlighting Topgolf’s newest game, Block Party, with more spots debuting throughout the summer.

This professional campaign titled 'Free:30' was published in United States in June, 2024. It was created for the brand: Topgolf’, by ad agency: Anomaly. This Film medium campaign is related to the Sports industry and contains 3 media assets. It was submitted 4 days ago.


Agency: Anomaly

Media Agency: Mediahub

Production company: RSA

Director: Peter Martin

President / EP: Luke Ricci

Executive Producer: Jenni Sprunger

Editing Team: Mack Cut

Editor: Erik Laroi

Photographer: Andre L. Perry


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