Feel The OO

Agency: CALLEN


OOFOS, the Boston-based global leader in Active Recovery footwear, has always prioritized tangible recovery results and functionality, offering lasting relief with every step. These true recovery benefits that come from the brand’s unique proprietary technology, called OOfoam™ have been proven and backed by research and experienced by consumers. They are now highlighted at every brand touchpoint with the new “Feel the OO” campaign.

Created in partnership with creative agency of record, CALLEN, the new transcendent ad spots display a visual representation of both the physical and emotional feeling of reprieve associated with the active recovery benefits of OOfoam™, embracing weightlessness as a metaphor for the cutting-edge technology that merges scientific breakthroughs with everyday wear and function. This weightless feeling you get from OOfoam™ differentiates OOFOS from other brands in the market as the ultimate footwear to make you feel better, faster.

This professional campaign titled 'Feel The OO' was published on June 03, 2024. It was created for the brand: OOFOS, by ad agency: CALLEN. This Film medium campaign is related to the Fitness and Retail Services industries and contains 5 media assets. It was submitted 4 days ago.


Client: OOFOS
Head of Marketing: Darren Brown
Brand Marketing Manager: Natalie Seedorff
Agency: CALLEN
Chief Creative Officer & Founder: Craig Allen
President: David Hughes
Head of Production: Amy Kommatas
Creative Director: Brandon Mugar
Copywriter: Reuben Hower
Group Account Director: Courtney LeBlanc
Strategist: Ben Dietz
Executive Producer: Erin Jackson
Production Company: Smuggler
Director: Adam Berg
Production Company Producer: Ben Croker
Service Production Company: Emote Films
Editorial Company: Trim
Editorial Company Producer: Arniesha Williams
Editor: Paul Hardcastle
Music Supervisor: Rory Doggett
Post Production Company: Parliament
Post Production Producers: Diana Young, Mario Kotevski
CG Lead: Jason Bergman
Colorist: Mark Gethin
Audio: Lime Studios
Sound Mixer: Rohan Young



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