Pet Supplies Plus

Found Poop

Agency: BLKW


Found Poop all over Toronto motivates Timmie Pet Supplies to ask for help from local dog owners.

The owners of a local pet store, Timmie Pet Supplies, noticed more and more dog poop being left behind all over the city. Dog owners simply weren’t picking up after their pets. Knowing that the surge of pet adoptions during the pandemic may have led to some inexperienced dog owners in Toronto, the team at Timmie wanted to lend a hand.

“Who better to help out with a TO problem than a locally-owned Toronto pet store?” said Paul Ryu, co-founder and owner of Timmie.

But it wasn’t an easy fix. To alleviate the problem, they had to connect with dog owners without pointing fingers or putting people on the defensive.

“We wanted to have some empathy for dog owners,” said Wain Choi, founder of BLKW, the Toronto-based agency that partnered with Timmie for this project. “It’s easy to run out of dog poop bags or forget them. We’ve all been there.”

So the team put up Found Poop signs all over the city. These posters not only provide a fun, friendly reminder to pick up after your dog, they also give you a free poop bag in case you don’t have one.

“Since we’re in the spirit of helping out, maybe other dog owners can help out too if nobody comes forward to claim this found poop,” mentions Ryu. “Fingers and paws crossed that we can keep Toronto looking beautiful and have No Poop Left Behind.”

This professional campaign titled 'Found Poop' was published in Canada in April, 2024. It was created for the brand: Pet Supplies Plus, by ad agency: BLKW. This Digital and OOH Outdoor media campaign is related to the Pets industry and contains 2 media assets. It was submitted 9 days ago.


Agency: BLKW
Production: School Editing
Chief Creative Officer: Wain Choi
Art Director: Wain Choi
Copywriter: Gerald Kugler
Strategic Planner: Tim Hopkins
Designer: Georges Khayat
Editor: School Editing / Taylor McWade

The newspaper D...


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