For Moisture Thirsty Eyes

Challenge

The goal was to develop the most compelling and effective visual concept for the new "Valentis Baltic“ product, Ocuval Hydro Max. The campaign needed to communicate the product’s key benefit—relieving dry, irritated eyes and maintaining the natural health of the eye mucosa—while making an immediate visual impact on potential customers.
In a market saturated with eye care products, the challenge was not only to stand out but also to ensure that the message was instantly understood. The campaign had to be visually striking, simple, and emotionally engaging, evoking the discomfort of dry eyes while providing a clear solution.

Creative Solution

To make the product benefit instantly recognizable, we leveraged a universal and intuitive visual storytelling method: Before & After.
The eye was split into two distinct sections:
* The upper half, dry, irritated, and bloodshot—representing discomfort and the need for hydration.
* The lower half, submerged in water, refreshed, and vibrant—symbolizing relief and the product’s core function.
This division created a powerful visual contrast that allows customers to immediately relate to the problem while seeing the solution right in front of them. The waterline acts as a transformative element, reinforcing the idea that hydration is the key to relief.

Brand Impact

This campaign not only positions Ocuval Hydro Max as a scientifically backed and highly effective product but also reinforces Valentis Baltic’s brand identity as a leader in eye health innovation. The creative execution enhances brand credibility, differentiating it from competitors by using a direct and emotionally compelling visual language.
By combining a clear, problem-solving narrative with striking imagery, this campaign successfully bridges the gap between consumer emotion and scientific trust, ensuring strong brand recall and customer engagement.