For Me, For You, Vitasoy 為我 為你 維他奶

Agency: BBDO China


Vitasoy, the iconic brand renowned for its classic soymilk, is excited to introduce its latest campaign, "For Me, For You, Vitasoy". This initiative marks a new chapter for Vitasoy. Reinvigorating its iconic "Stand By Me" campaign, emphasizing not only its nutrition benefits but also igniting an emotional connection with consumers while reinforcing its commitment to evolving alongside their needs.

Since inception in 1940, Vitasoy has been a beloved brand that has nourished communities with delicious and nutritious products. Packed with essential vitamins and minerals, Vitasoy serves as a trusted source of sustenance, promoting a healthy and balanced lifestyle. Recognizing the ever-changing needs of consumers, the new campaign takes a holistic approach, celebrating Vitasoy's role in providing not just physical nourishment, but also emotional well-being. By understanding people’s unique journeys, aspirations, and challenges, Vitasoy aims to be a constant source of reassurance and encouragement, supporting consumers as they navigate their paths and strive to achieve their dreams.

The campaign introduces the new brand slogan "For Me, For You, Vitasoy" 【為我 為你 維他奶】, powerful statement that embodies the empathy and communal care that Vitasoy represents. To amplify the message of support, the campaign features captivating narratives are set to the iconic song "Stand By Me" by Ben E. King, paying homage to the beloved Vitasoy Stand By Me campaign in the past.

Acknowledging the profound significance of today's diverse and complex society, where individuals embark on their own distinctive journeys, encountering obstacles and pursuing their dreams, the new campaign takes center stage. It shines a captivating spotlight on Vitasoy's unwavering commitment to nurturing the younger generation, aiming to provide them with nutrition and encouragement as they navigate their chosen career paths, fueling their journey along the way.

This professional campaign titled 'For Me, For You, Vitasoy 為我 為你 維他奶' was published in China in October, 2023. It was created for the brand: Vitasoy, by ad agency: BBDO China. This Digital and Film media campaign is related to the Other and Soft Drinks industries and contains 4 media assets. It was submitted 6 months ago.


Vitasoy Team
David Kim / Vitasoy / Group Chief Marketing & Strategic Business Development Officer
Ruisi Li / Vitasoy / Category Director - Soy & Plant based Mainland China & Hong Kong Operation
Wang Yan / Vitasoy / Associate Category Director - Regional Brand Design Head
Donna Mak / Vitasoy / Senior Marketing Manager - Hong Kong

Arthur Tsang / BBDO Greater China / Chief Creative Officer
Celia Wang / BBDO Shanghai / Associate Creative Director
Nic Wang / BBDO Shanghai / Senior Art
Lylah Juinio / BBDO Asia / Regional Business Lead
Elsa Chen / BBDO Shanghai / Account Director
Ray Chang / BBDO Shanghai / Executive Producer

Production Crew
Joseph Mak / Meetthepeople / Executive Producer Manager
Roy Ran / Meetthepeople / Executive Producer
David Tsui / Director
Fung Wing Kai / DOP
Eric Tong / Art Director
Yang Tan / Photographer


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