Description
Minute Maid Spiked teamed up with long-term agency partner, GERTRUDE INC, to produce their first-ever advertising campaign featuring a celebrity partnership. They knew simply picking a celebrity who resonated with their target audience wasn't enough, they wanted to find a talent partner whose personal brand equity was perfectly aligned with their core brand messaging and consumer product benefits. The Minute Maid Spiked line of RTD beverages has a product for every mood or occasion and targets a multi hyphenate consumer. That is why Action Bronson was the perfect celebrity partner. As someone with many sides - chef, rapper, TV star, painter, wrestler - he personifies the insight that no one is defined by just one thing. Action Bronson stars in the new brand campaign and he perfectly brings this to life by showcasing a second head on the back of his own—a surreal way to bring his duality to life.
The new campaign's tagline is Minute Maid Spiked, “FOR EVERY SIDE OF YOUR GOOD TIME.” and includes film, out-of-home, retail, digital, social, and an AI-based app that allows consumers to “dualize” themselves, creating their own surreal double-headed portrait
This professional campaign titled 'FOR EVERY SIDE OF YOUR GOOD TIME' was published in United States in April, 2026. It was created for the brand: Minute Maid Spiked, by ad agency: Gertrude. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 10 minutes ago.
