Description
Minute Maid Spiked teamed up with long-term agency partner, GERTRUDE INC, to produce their first-ever advertising campaign featuring a celebrity partnership. They knew simply picking a celebrity who resonated with their target audience wasn't enough, they wanted to find a talent partner whose personal brand equity was perfectly aligned with their core brand messaging and consumer product benefits. The Minute Maid Spiked line of RTD beverages has a product for every mood or occasion and targets a multi hyphenate consumer. That is why Action Bronson was the perfect celebrity partner. As someone with many sides - chef, rapper, TV star, painter, wrestler - he personifies the insight that no one is defined by just one thing. Action Bronson stars in the new brand campaign and he perfectly brings this to life by showcasing a second head on the back of his own—a surreal way to bring his duality to life.
The new campaign's tagline is Minute Maid Spiked, “FOR EVERY SIDE OF YOUR GOOD TIME.” and includes film, out-of-home, retail, digital, social, and an AI-based app that allows consumers to “dualize” themselves, creating their own surreal double-headed portrait
This professional campaign titled 'FOR EVERY SIDE OF YOUR GOOD TIME' was published in United States in April, 2026. It was created for the brand: Minute Maid Spiked, by ad agency: GERTRUDE INC . This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted about 2 months ago.
Credits
AGENCY | GERTRUDE, INC.
Founder, Chief Creative Officer: Otis D. Gibson
President, Strategy & Account Lead: Heather Knapp
ECD, Copy: Gary Fox-Robertson
ECD, Art: Juan Perez
Sr. Project Manager: Lyndsey Middendorf
Sr. Designer: Thais Centeno
Creative Manager: Justin Kamstra
Designer: Graeme Coté
Designer: Carlos Sanchez
Executive Producer: Matt Boline
BTS Producer: Terri Lynn Martin
FILM PRODUCTION CO. | GRAVY FILMS
Director: Cameron Harris
Executive Producer: Brent Stoller
Staff Producer: Ally Gnesin
Line Producer: Taylor Bro
Director of Photography: Corey Walter
Art Director: Steve Erdberg
Wardrobe: Jason Alper
SFX MU Lead: Barney Burman
Hair & Makeup: Tracy Berg
EDITORIAL | WHAT’S FOR LUNCH MEDIA
Founder, Editor: Keith Kristinat
Executive Producer: Teresa Kristinat
Motion Designer: Casey Schommer
VFX | RODEO FX
Head of Studio: Bradley Parker
Creative Director / Flame: Robert Moggach
Executive Producer: Georgina Brockhurst
Producer: Andrew Gilson
Producer: Martin O’Brien
Production Manager: Cameron Smith
Post Production Coordinator: Alycia Macina
Post Production Coordinator: Jackie Todd
Post Production Assistant IO: Susana Vasquez Alzate
Compositing Artist: Peter Timberlake
Generative Artist: Joseph Ankrah
Generative Artist: Mitchell Beaton
Generative Artist: Onur Yol
COLOR | ROYAL MUSTER
Colorist: Roslyn Di Sisto
