Sick of the usual ‘guess the score’ and ‘who’s going to win’ formulas, we created our own football tournament to coincide with the Euros. But instead of asking our fans to guess the score, we asked them to vote for which country had the hotter women. We also stumbled on another classic insight: women ask really silly questions during football matches. With that in mind we created several videos and encouraged our fans to reply to the videos to help the ladies understand.
This professional campaign titled 'Footy' was published in Egypt in November, 2012. It was created for the brand: Axe, by ad agency: Digital Republic. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Digital Republic, Egypt
Creative Director: Karim A. Yusuf
Copywriters: Mohamed Ghazy, Ahmed El-Sadek
Art Director: Karim A. Yusuf
Head of Accounts: Ismail Ternawly
Senior Digital Media Consultant: Hassan Daoud
Social Media Specialist: Ahmed El-Sadek
After Effects Specialist: Heba Elkest
Videography: Fouad Hammoud, Heba Elkest
Director / Producer: Mostafa Al Faramawy
Camera: Perry Moataz