ADVERTISING

Uber Eats

Football is for Food

Agency: Special U.S.

Description

Uber Eats, the NFL’s official delivery partner, is back with the latest rounds of its viral Football is for Food campaign, doubling-down on the undeniable connections between football and food – from quarterbacks “scrambling” more than ever to boost egg sales, to Baker Mayfield being an industry plant to promote bread.

In the newest spots debuting for Sunday Night Football on November 23, Bradley Cooper is back as he continues his mission to end the persistent conspiracy ruining his fandom: that football was invented just to sell food. Airing during the Eagles vs. Cowboys game, fans see Bradley pressing legendary hall of famer Troy Aikman on the Cowboys role spreading the theory, with players like CeeDee Lamb, T.J. Bass and Brandin Cooks –the roster sounds like a four course meal.

Another spot, airing during the Buccaneers game, features Bradley making a dire plea to Baker Mayfield to please avoid baking in his on field celebrations - it’s only spreading the conspiracy.

Developed with creative agency Special US, the multi-channel campaign follows Cooper and a roster of cameos as he carries on his quest to defend football’s honor and debunk the conspiracy once and for all.

This professional campaign titled 'Football is for Food' was published in United States in November, 2025. It was created for the brand: Uber Eats, by ad agency: Special U.S.. This Film medium campaign is related to the Delivery Services industry and contains 2 media assets. It was submitted about 1 month ago.

Project Unbroken

ADVERTISING

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