ADVERTISING

Apple

Foodsense

School: Miami Ad School

Description

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk.
Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision.
Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us.

This student campaign titled 'Foodsense' was published in Germany in July, 2018. It was created for the brand: Apple, by ad school: Miami Ad School. This Film medium campaign is related to the Electronics, Technology and Health industries and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutor: Niklas Frings-Rupp
Copywriters: Jorge Boti, Samar Singh
Art Director: Belen Aragon

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.