A Mild

Follow Your Heart

Agency: Bates 141


Go Ahead is a new campaign from A Mild, a leading LTN cigarette brand in Indonesia. Rather than preaching to Gen Y, the brand decided to empower the audience instead. In this particular spot, we encourage the audience to follow their heart and go ahead do whatever they want to do.

This professional campaign titled 'Follow Your Heart' was published in Indonesia in September, 2009. It was created for the brand: A Mild, by ad agency: Bates 141. This Film medium campaign is related to the Tobacco industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Bates 141, Jakarta, Indonesia
Creative Directors: Hendra Lesmono, Sonal Dabral
Art Directors: Andreas Junus, Irawandhani Kamarga, Daniel Sunaryo
Copywriters: Iyan Susanto, Darrick Subrata
AV Producer: Keumala Dewi
Director: Adam Stevens
Production House: Lynx Films – Robbers’ Dog
Producers: Rob O’Hare, Mark Foster
Music: Songzu, Singapore


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