Description
This Valentine’s Day, DoorDash is collaborating with creative powerhouse GUT Los Angeles to shake up the traditional idea that flowers are only for men to give -- and not receive. The campaign, titled “Flowers are for Every Valentine,” takes a playful spin on the notion that most men don’t receive their first flowers until their funeral.
“Flowers are for Every Valentine” features animated men returning from the grave and singing a humorous song expressing the joy of receiving flowers while still alive. The catchy chorus encourages viewers to celebrate everyone, including men, while they are still here and concludes with living men happily receiving Valentine's bouquets through DoorDash, affirming the celebration of life through shared flowers.
“Building off the success of last year’s Valentine’s Day campaign, we worked closely with GUT to empower people to express love and appreciation to all the special people in their lives,” said Mariota Essery, Executive Creative Director at DoorDash. “‘Flowers are for Every Valentine’ disrupts the traditional narrative around the gift of flowers on this special day, and invites everyone to expand their love languages.”
“Flowers are a timeless expression of love, but somewhere along the way they became limited in who was traditionally on the receiving end of the gift,” said Teddy Notari, Group Account Director at GUT. “We really wanted to work with DoorDash, which is such a bold and forward-thinking brand, to challenge those expectations by being playful and showing that flowers are for everyone, including men.”
Showering your loved ones with flowers has never been easier. To celebrate, starting February 9 until February 15, DoorDash users can access 20% off 2 flower orders (up to $15 off) with code HEART20.* Plus, find additional floral and gift deals from neighborhood favorites in-app now through Valentine’s Day.
This professional campaign titled 'Flowers are for Every Valentine' was published in United States in February, 2024. It was created for the brand: DoorDash, by ad agency: GUT LA. This Integrated medium campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted 2 months ago.
Credits
GUT:
Co-Founder & Creative Chairman: Anselmo Ramos
Global Chief Client Officer & Partner: Carmen Rodriguez
North America CCO: Ricardo Casal
North America CCO: Juan Javier Peña Plaza
Global Chief Strategy Officer: Fernando Ribeiro
U.S. CEO: Sandra Alfaro
U.S. Head Of Strategy: Natalia Dávila
Executive Creative Director: Ariel Abramovici
Executive Creative Director: Bruno Acanfora
Associate Creative Director: Colleen Horne
Associate Creative Director: Amanda Burger
Executive Producer: Jack Cutler
Senior Producer: Griffin Morrow
Group Account Director: Teddy Notari
Management Supervisor: Caroline Yan
Strategy Director: Daniel Kolb
Strategist: Tierney Riccitelli
Senior Content Strategist: Syed Abidi
Communications Coordinator: Talyr Hill
Production
Landia:
Director: Fran Colombatti
Managing Partner & Executive Producer: Juan Taylor
Producer: Leandro Sussman
DoP: Manu Bullrich
Art Director: Sebastian Beretta
Wardrobe Stylist: Suzuki
Creative Assist: Nacho Perez Elgorriaga
Flower Design: Stefania Crudeli - Rosa Flower Design @rosaflowerdesign
Post Producer: Leo Mercado @mercadoblanco_
Post Coordinator: Sol Berecoechea @solbereco
Edit: Alejo Santos @santoscut
Color: Xavi Santolaya
VFX + Finishing: Les Amateurs @lesamateurs.tv
VFX Sup: Gabi Albertoni
MadboxMade:
Post Producer: Macy West
Editor/Colorist: Matt West
Overcoast Music + Sound
Original Music
Final Mix
DoorDash:
Chief Marketing Officer: Kofi Amoo-Gottfried
Vice President of Consumer Marketing: Gina Igwe
Head of Consumer Brand Marketing: Jennifer Richardi
Director, Head of US Marketplace Brand: Alex Hebels
Executive Creative Director: Mariota Essery
Group Creative Director: Rafael Segri
Managing Director, Creative Studio: Maria Elisa Velez
Business Lead, Consumer Creative: Alissa Sheely
Senior Manager, Business Lead: Trina Sethi
Marketing Manager, Consumer: Scott Lee
Senior Director, Content & Social Marketing: Nicole Sia
Manager, Consumer Communications: Cristen Milliner
Associate, Consumer Communications: Dayana Alvarado
Senior Manager, Consumer Marketing: Francesca Ravella
Brand Marketing Manager: Caela Pentz
Senior Manager, Consumer Marketing: Catherine Fagan
Director, Integrated Marketing Strategy & Operations: Peter Sergel
Senior Manager, Social Media: Zainab Hasnain
Head of Audience Insights: Alanna Shipley
