Description
Flour is our universe
At Bimbo, flour is not just an ingredient—it is the origin of everything we create.
To celebrate World Flour Day, we transformed its essence into a visual tribute. Stars, planets, and stardust come to life in different forms of flour, symbolizing the vast universe of products we have crafted for 78 years.
This tribute reflects our passion and commitment to baking, highlighting flour as the heart of our creations.
This professional campaign titled 'Flour is our universe - BIMBO® LAC' was published in Colombia, Costa Rica, and El Salvador in March, 2025. It was created for the brands: Bimbo, Bimbo Bakeries, and Grupo Bimbo, by ad agency: DENICOLÁS\TBWA. This Design and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 2 months ago by Associate Creative Director: Esteban Rios of DENICOLÁS\TBWA.
Credits
Advertising Agency: DENICOLÁS\TBWA, Colombia
Client: Grupo BIMBO® LAC (Endo)
VPO: David Nicolás
General Creative Director - Head Of Art: Duván Villegas
Creative Director: Esteban Rios
Art Director: Angie Ruíz
Copywriter: Vanessa García
Brand Director: Andrés Mendoza
Brand Executive: Tatiana Mutis
Head of Planning: Juan Felipe Charry
Planning: Maria Antonia Echeverri
