The Crush Bar
Description
Over 45% of Canadians want to flirt more, but 52% of them get anxious
Tinder took over bars in Toronto and Montreal and divided them in half.
One side was an all pink flirting section and the other a non flirting section which was just the regular bar. The aim was to highlight that Tinder was the only app where you can flirt knowing others are into you- due to its unique "match before you connect" mechanism.
Part social experiment, part social commentary, the Crush Bars attracted most of its patrons to the flirting side - on night only 4 from 400 people choose non-flirting.
Proof that flirting isn't dead after all. It just needs to be in the right place.
This professional campaign titled 'Flirting or Non Flirting Section' was published in Canada in October, 2025. It was created for the brand: Tinder, by ad agencies: AntiSocial and Berners Bowie Lee. This Digital and Experiential media campaign is related to the Other industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
CCO/ Co-Founder: Devon Williamson
CCO/ Co-Founder: Michael Murray
Business Lead: Cheryl Gosling
Strategist: Fanny Rabinovitch-Kumicki
Writer: Dave Lindsay
Art Director: Dilnaz Tokoubyeva
Account Director: Carla McCormick
Project Manager: Kat Antonopoulous
Studio Artist.: Kirk Broadhead
Exec Producer: Lorrie Zwer
Senior Producer: Kyle Welton:
French Adaptation: Marie - Sarah Bouchard
School Editing:
Editing: Claire Shafto, School Editing
SNDWRx: Sound Design
Sound: Didier Tovel SNDWRx:
Wild Posters Grass Roots.
Outdoor Media: KingStar Media
Social Agency: Anti-social
Research: Angus Reid
