Description
“Flaunt The Chaabi,” an amazing campaign by Scarecrow M&C Saatchi, sets a new benchmark in real estate advertising.
While many real estate ads look similar, Scarecrow M&C Saatchi created a clutter-breaking piece of communication.
BrahmaCorp, a leading real estate brand in Pune, planned to deliver over 2100 possessions to its patrons in six months.
They aimed to announce this through a corporate campaign. But rather than opting for traditional print ads, Scarecrow M&C Saatchi took a different route.
The agency produced a pulsating digital film and an eye-catching out-of-home (OOH) campaign, making a notable impact.
This fresh approach has not only highlighted BrahmaCorp’s achievement but also distinguished the brand in the competitive real estate market.
This professional campaign titled 'Flaunt the Chaabi' was published in India in November, 2024. It was created for the brand: BrahmaCorp, by ad agency: Scarecrow M&C Saatchi. This Film, OOH Outdoor, and Print media campaign is related to the Real Estate industry and contains 5 media assets. It was submitted 10 months ago by Senior Art Director: Mihir Sheth of Scarecrow M&C Saatchi.
Credits
Advertising Agency: Scarecrow M&C Saatchi
Art Director: Mihir Sheth, Abhishek Jadhav, Vishwajeet Talwadekar
Copywriter: Umesh Dattatray
Account Management: Neelam Pandey, Monil Shah
