Billboards were placed close enough from each other, so that when a car was traveling past them at 100km/h, the effect would result in a flash of images, with the final billboards spaced further apart to reveal the road safety message.
This professional campaign titled 'Flash Before Your Eyes' was published on June 14, 2007. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 16 years ago.
Client: Rodney District Council
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: John Koay, Veronica Copestake