Fixins for Country Fried Hair

Pantene is turning up the heat on summer hair care with its exciting new campaign, “Fixins for Country Fried Hair,” featuring country music powerhouse and Pantene Healthy Hair Ambassador Kelsea Ballerini. This campaign serves as a heartfelt tribute to the bumpin’, teasin’, bleachin’, and heat styling that many love to indulge in, showcasing the Pantene “Fixins” for every hair type.

With summer heat and lots of experimenting with high impact looks, it’s no surprise that hair can take a beating...leaving it feeling a little Country Fried. Damage such as split ends, dryness, and frizz can pose real challenges—impacting 80% of women. That’s why Pantene is dedicated to providing affordable damage repair solutions, ensuring everyone can achieve the healthy hair they deserve without the hefty $90 price tag.

“Fixins for Country Fried Hair” combines retro diner aesthetics with a playful hair care “menu” that caters to all your hair needs. At the heart of this campaign is Pantene’s latest Damage Repair Collection, enriched with Pro-Vitamins and a nourishing oil blend designed to replenish lost nutrients and restore vibrant, healthier-looking hair. Fans can look forward to engaging with this dynamic campaign across digital platforms, social media, and live events, including a traveling Pantene Diner experience.

“I’ve put my hair through bleach, heat, color – you name it - and Pantene always brings it back,” says Kelsea Ballerini. “Right now, I am loving the return of Southern inspired style and Glam, and this campaign is all about having fun with your look, embracing your roots, and giving your hair the Fixins’ that it deserves.”

Recognizing that extremely damaged hair can lose up to 78% of its inner oils, Pantene’s Damage Repair Collection stands as the ultimate solution. Featuring the Miracle Rescue Regenerative Hair Oil, this vitamin-rich, silicone-free formula works from the inside out to reverse damage, delivering 72-hour frizz control, instant shine, and more.

“Fixins for Country Fried Hair beautifully blends Southern flair with Pantene’s rich heritage of serving hair repair since 1945,” said Robert Reiss, Vice President of Pantene North America. “With big, bold country hair taking center stage, we’re excited to launch this campaign alongside Kelsea, celebrating her roots while offering products that empower everyone to achieve stunning looks while keeping their hair strong and healthy. This initiative highlights our commitment to authenticity and the real hair stories within our community.”

In the coming months, Pantene will be on the road with the Pantene Fixins Truck, touring cities nationwide to offer complimentary samples, expert styling tips, and endless photo opportunities in a unique “diner on wheels” experience. Upcoming stops include Kelsea’s hometown of Knoxville, the Texas State Fair, and Red River Rivalry weekend - with more to come!