ADVERTISING

Pantene

See Beauty Not Gender

Agency: Grey

Description

#SeeBeautyNotGender - This mobile first campaign with social thinking at its core was co-created with celebrities, influencers, creators and activists from the Trans community. Short feed videos, images, streaming video and interactive IG stories, all made with, starring and directed by Transwomen challenged society to stop the unconscious bias. To stop focusing on their gender so much that it blinds them to all their other beautiful human qualities. What Thai Transwomen wanted the most to change, came through and resonated with authenticity. Along with seeding and amplification from the celebrity handles, a second wave of LGBTQI influencers and Thai cultural ambassadors mainstreamed the conversation.

This professional campaign titled 'See Beauty Not Gender' was published in Thailand in August, 2018. It was created for the brand: Pantene, by ad agency: Grey. This Digital medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted almost 3 years ago.

Credits

Advertising Agency: Grey, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Group Client Service Director: Kanokkorn Seehapan
Senior Creative Group Head: Nonthaporn Ketmanee
Art Director: Supakit Yindeeanant
Copywriter: Nuttapan Phairutchawan
United Chairman: Thor Santisiri
CEO: Subbaraju Alluri
CEO: Yashaswini Samat
Managing Director: Kanaporn Hutcheson
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Nutnaree Harussadeechvalit
Planning Director: Navinda Kittisubkul
Planning Director: Siddika Dehlvi
Planning Director: Neha Bansal
Operations Service Director: Kanoksak Kanchanachutha
Project Manager: Anuchit Sannopphakun
Chief Creative Officer: Mark D'Arcy
VP, The Creative Shop: Rapha Vasconcellos
APAC Creative Lead: Juhi Kalia
Client Partner: Dhruv Chadha
Creative Strategist: Kenny Blumenshein
Creative Strategist: Nasheet Shadani
Editor: Nuqman Shaifuddin
Production Company: Hello Filmmaker
Director: Tanwarin Sukkhapisit
Executive Producer: Chotirat Wareerattanarot

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