Fix Florida

We worked with Costa, world changers and makers of amazing sunglasses, to tell the story of Florida's plight with the hopes of influencing legislation in the state. We wanted to straddle the line of being design-y, but also cinematic so that the sense of what stands to be lost came through. The entire spot follows a massive left to right pan, taking us through several decades of environmental degradation, backed by a love letter to a state that we've failed.