We worked with Costa, world changers and makers of amazing sunglasses, to tell the story of Florida's plight with the hopes of influencing legislation in the state. We wanted to straddle the line of being design-y, but also cinematic so that the sense of what stands to be lost came through. The entire spot follows a massive left to right pan, taking us through several decades of environmental degradation, backed by a love letter to a state that we've failed.
This professional campaign titled 'Fix Florida' was published in Canada in June, 2016. It was created for the brand: Costa, . This Film medium campaign is related to the Fashion and Personal Accessories industries and contains 1 media asset. It was submitted over 6 years ago.
Production Company: Giant Ant
Creative Director: Jay Grandin
Producer: Liam Hogan
Art Director: Eric Pautz
Designer: Rafael Mayani
Animators: Henrique Barone, Max Halley, Conor Whelan, Jorge R Canedo, Shawn Hight, Nicholas Ferreira, Sander Van Dijk
Sound Designer: Ryland Haggis