Check out the promo site: http://FiveDayWeekend.org
With American overwork on the rise each year, scenic Asheville, N.C., decided to face a dramatic problem with a dramatic solution: Reverse the American workweek.
This professional campaign titled 'FiveDayWeekend.org' was published on April 01, 2007. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Luckie & Company, Birmingham, USA
Creative Director: Brad White
Art Director: David Adams
Copywriters: David Griner, Lee Gipson
Interactive developers: Eric Gray, Jonathon Theiss, Matt McCay, John Cook