To illustrate KitKat's "Have a break, have a Kitkat" tagline, Nestlé collaborated with JCDecaux Colombia to transform 3 bus shelters into dancing machines.
Passers-by were invited to follow the steps and enjoyed a dance while waiting the bus. When the song was finished, the score was shown on the screen and participants were able to take a KitKat bar from the dispenser as a reward!
This professional campaign titled 'Have a break' was published in Colombia in August, 2016. It was created for the brand: Kit Kat, by ad agency: JWT. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: JWT, Bogotá, Colombia
Additional Credits: Mindshare