Five-Star Service. One-Star Reviews.

Brand: OSCAR
Industry: Home services app (cleaning, maintenance, repairs)
Media: Out of Home (OOH) – digital billboards and outdoor ads in high-footfall urban locations
Location: London, UK

Campaign Description:
OSCAR’s campaign uses clever, self-deprecating humor to highlight the app's exceptional service. Each ad mimics a one-star review but tells a funny story that ironically shows how great the service is. These fictional testimonials showcase everyday situations made “too perfect” thanks to OSCAR — such as a mother-in-law who never leaves or an ex wanting to move back in.

Example copy:
"Booked a deep clean before the mother-in-law came. Now she thinks we live like this. She won’t leave."

Objective:
Build brand awareness and spark curiosity about the OSCAR app by showcasing the high quality and convenience of its services. The campaign ends with a provocative line:
"Don’t download. Unless you want her to stay forever."

Creative Highlights:

Smart use of humor and everyday storytelling

Reverse-testimonial copywriting style

Clean, bold visuals for high impact

Playful tone with a clear call-to-action to download the app

Expected Outcomes:

Increased brand visibility

Boost in app downloads

Organic engagement through shareable humor