Five Star Chicken

Five Star Chicken - Quality time, again

Agency: Rabbit's Tale


Rabbit’s Tale has recently released a new campaign for Five Star Chicken, a legendary quick serve restaurant chain in Thailand. The campaign launches with concept, “Quality time, again” taking a young generation drive back to their own precious memories of memorable meal with their love ones.

Five Star, a top chicken brand in Thailand for all generations over 36 years, would like to narrow down the generation gap between young generation and older generation through good meals. These findings indicate that one of the ways reconnect the two different generations comes from the memorable memories of the past, in which Five Star Chicken is one of the significant menu in memories. When thinking about the time spent together in the past, it was found that most of the younger generation wanted a chance to go back and solve the problem in the past to improve family relationships, but some people don't even have a chance to meet their family again. Therefore, we created that opportunity through a short documentary film about “Supitchaya Na Songkla (Oh)”, one of the people we had the opportunity to talk about life. After hearing that, we want to create another opportunity for her to meet her mother who has passed away through Deepfake technology to collect a picture of her mother. Finally, we hope everyone can learned that time is precious and opportunities to use of the fullest with their loved ones.

This professional campaign titled 'Five Star Chicken - Quality time, again ' was published in Thailand in June, 2022. It was created for the brand: Five Star Chicken, by ad agency: Rabbit's Tale. This Content, Experiential, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Corporate Communication Officer: Kanokwan C of Rabbit's Tale Company Limited.


Agency: Rabbit’s Tale
Chief Executive Officer: Sunard Thanasanaksorn
Chief Creative Officer: Noranit Yasopa
Creative Director: Arm Buddhaphol
Art Director: Chanchai Laorattanaruengchai
Senior Copywriter: Chawanwat Muakkaew
Copywriter: Sutthiporn Thansuwa
Senior Project Manager: Sarin Ittinuntaweerachai
Chief Client Service Officer: Sasipin Chatchaisucha
Account Director: Dechakorn Amornwachirabodee
Senior Account Manager: Issariyaporn Tongsai
Account Executive: Wisonsaya Sopitpan
Production House: Suneta
Director: Teerapol Suneta
Producer: Chanapa Ployarunrung

Urban Vision
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