Five nights at Freddy´s 2 Activation

Five Nights at Freddy’s 2 | Experiential Activation

To support the release of Five Nights at Freddy’s 2, we developed an experiential activation inspired by the film’s iconic pizzeria, designed to live in two complementary formats and scales.

The first activation took place on December 3rd during the avant premiere at Cinépolis Houssay. A reduced version of the concept recreated a pizzeria-themed environment paired with a photo opportunity booth, encouraging guests to generate content and take home a tangible memory of the event. Access was organized through branded wristbands or printed tickets, and each attendee received vouchers to redeem a combo at the candy bar, seamlessly integrating the brand experience into the cinema journey. Approximately 200 guests attended the premiere.

In parallel, a large-scale activation was launched on November 3rd at Plaza Oeste Shopping Mall. This expanded version featured a fully themed pizzeria environment and a photo opp integrated into the spatial flow of the mall, extending the experience to the general public and maximizing visibility, interaction, and organic content creation.

Both executions worked together as a single creative system, adapting the same concept to different contexts and audiences. The project demonstrates the versatility of experiential design to connect with fans through playful, immersive, and visually driven environments.