Description
Visual arts studio Black Madre and Africa Creative advertising agency have unveiled their latest masterpiece, a breathtaking handcrafted campaign for Corona’s “Fisherman Storytellers’ initiative.
The campaign, by Brazil's Africa Creative agency, transforms traditional fishing communities’ oral histories into tangible art through a meticulous mix of stop-motion animation involving woodcarved scenes and layered storytelling techniques.
The “Fisherman Storytellers” campaign focuses on a critical economic challenge facing coastal fishing communities. The campaign is set during Brazil’s annual fishing prohibition periods, when fishermen’s primary source of income is suspended. Corona shows how it’s presenting alternative livelihoods by transforming fishermen into tour guides who share their rich cultural heritage of legends and tales with tourists.
This professional campaign titled 'Fishermen of Stories' was published in Brazil in April, 2025. It was created for the brand: Corona Beer, by ad agency: Black Madre. This Design and Print media campaign is related to the Alcoholic Drinks and Travel and Tourism industries and contains 8 media assets. It was submitted 7 months ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
Credits
Title: Fishermen of Stories
Agency: Africa Creative
Advertiser: Corona
CCO: Sergio Gordilho
CO-CCO: Nicholas Bergantin
Creative Directors: Lucas Menegotto, Raphaela Filippetto, Pedro Galdi, Pedro Rosas
ACD: Lucas Andrade
Copywriter: Lucas Menegotto
DAs: Raphaela Filippetto, Lucas Andrade
Co-COO: Heloísa Pupim
Customer Service: Rafael Marques, Luisa Pires
Media: Thiago Martinez, Caroline Richa, Amanda Santana, Thiago Hirata, Pablo Meira and Elena Sanita
CSO: Ana Paula Kuroki
Head of Creative Strategy: Pedro Fernandes
Planning: Giovanni Cozer
Creative Research Director - Estevão Mabilia Meneguzzo
Creative Research Manager - Eduardo Berardinelli
Creative Researcher - Bea Ribeiro
Creative Researcher - Mana Black
RTV: Rodrigo Ferrari, Tais Olhiara, Nathalia Trindade, Debora Souza
Agency: Africa
Advertiser: Ambev_Corona
Production company: Recôncavo Company
Director: Eduardo Sa
Executive Production: Nixon Freire
Executive Coordination: Nalva Lima
Service: Marina Loducca
Director of Photography: Guilherme Nunes
Production Director: Breno Oliveira
Camera Assistant: Yuri Camargo
Drone: Laurent Refalo
Drone Assistant: Roberto Copolla
Editing: Guilherme Nunes
Color: Guilherme Nunes
Audio: LOUD+
Musical Direction: Gustavo Garbato
Service: Priscila Miranda, Lucas Milan and Juliana Pontes
Production: Felipe Kim, Hugo Mariutti, Henrique Guimarães, Rodrigo Scarcello and Yuri Chix.
Post-production: Pedro Cortez, Ricardo Bertran, Rodrigo Tedesco and Pedro Turcão.
Executive Production: Maia Feres
Coordination: Rafael Silvestrini, Izabel Sanches and Laura Mendes.
Animation production company: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Head of Planning: Le Alves
Planning: Beatriz Perrote and Tommy Martins
Executive account: Giovana Destro
Head of Production: Laryssa Andrade
Production: Karla Milkem
Animation Direction: Maurício Fahd
Storyboard: Rodrigo Sansei
Concept art: Marcelo Fahd
Illustration: Rodrigo Sansei, Marcos Kenji
Animation Supervision: Paulo Ignez
Animation: Rodrigo Sensei, Marcelo Fahd, Elton Takumi, Andre Araujo, Lucas Moraes, Marcos Vinicius, Andre Camilo, Robson Menezes, Sid Ahaerne, Alexandre Salles, Danilo Cheng and Geovani Angelo.
Finishing Supervision: Denis Bargos
Finishing: Carol Caporrino, Mateuz Fernandes, Giovananna Jah Jah, Chris Fernandes, Luiz Alvares, Paula Magrini and Ataucei.
3D: Fernando Snake and Filipe Lampert
Composition: Vital, Ricardo Filo and Bina
KVs Producer: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Head of Planning: Le Alves
Planning: Beatriz Perrote and Tommy Martins
Executive Service: Giovana Destro
Head of Production: Laryssa Andrade
Production: Karla Milkem
Head of Art: André Maciel
Lettering: Ribeiro
Illustration: Bob Souza
Still Photography: Rodrigo Pirim
Business Team: Vanessa Backes and Bruna Tanabe
Project Team: Thaís Bonizzi and Daize Brito
Strategy Team: Thany Moraes and Vinicius Nakashima
Broadcast Team: Bárbara Lima, Vanessa Antonoff, Gustavo Prandini, Paola Azevedo and Julia Alencar
Approval/Ambev: Daniel Wakswaser, Gabriela Gallo, Caroline Ferraz, Camila Fisherman, Cibele Nunes, Yasmin Paulino, Anna Paula Pumar, Jaíne Fonseca
