First Virtual Brewery in Ukraine

Or how Brain Tank created a dream brewery for advertising - literally and virtually
Brain Tank advertising agency has created a video with an allusion to a tour for Zibert beer. The team managed to show a beautiful production in a short time frame and make a video that made the audience want not just beer, but beer right at the brewery.

The team could not leave the territory of Ukraine to create the video. This was a bit of a disappointment because they couldn't send the audience to Bavaria, but it's not so bad! As Dobrentiy Spelimovych from Brain Tank jokes, “If there is beer, there is a brewery.”

Brain Tank set to work like real architects: instead of building materials, they had Unreal Engine, and instead of builders, they had animators.

The team created four virtual locations: a factory floor, a brewery, a tasting room, and a bar where you can taste beer. One of the locations was exterior, so they had to model a whole factory floor with a bunch of different “cool things” and even Wi-Fi.

Instead of standard videos with short vignettes, Brain Tank decided to create a seamless video so that viewers would not only watch but also think: “How did they do that?”

All the characters were filmed in the pavilion and moved to the location of the designed brewery, where you can walk around. One of the Easter eggs is a decorative chandelier made of a system of beer “bubbles” that adorns the brewery's counter. If you've ever dreamed of a beer chandelier, Brain Tank has made your fantasy come true.

As you already understood, many details were branded, so an attentive viewer will be able to notice branded awnings as well.

Designing a cooker is a special love and pride of Brain Tank. Have you ever seen beer being brewed? It looks like magic, but instead of a magic wand, it's a brewing vat.

To make the transitions seamless, a monument to Beer was designed, which in the next scene becomes a very real glass. It's like those magic tricks, only here you know for sure that there is beer inside!

The peculiarity of “beer” videos is their division into those in which you can show beer and those in which you can show only the TM logo. Brain Tank decided to play with viewers' expectations.

The uniqueness of the solution is that in the “sponsored” version you will not see beer, while in the main version there will be plenty of it. It's like trying to find the difference between two pictures, only one of them promises you that there is definitely beer! This is how beer videos from Brain Tank are created. If you thought brewing beer was an art, try making a video about it!