In the middle of Chile's biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the frontline of the demonstrations. And to get these donations, we've decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news.
This professional campaign titled 'First Line For The Front Line' was published in Chile in March, 2021. It was created for the brand: Chilean Red Cross, by ad agency: Porta. This Digital medium campaign is related to the Health, Media, and Public Interest, NGO industries and contains 2 media assets. It was submitted over 1 year ago by EDUARDO DOMINGUEZ NATERA.
Advertising Agency: Porta, Santiago de Chile, Chile