Tata Tea

First Dual Screen Anamorphic in India

Agency: Laqshya Media Group


Tata Tea Gold Introduces the Remarkable Banglar Noksha Pujo Campaign in Conjunction with Laqshya Media's Pioneering Dual-Screen 3D Anamorphic Display, a First in India, at South City Mall, Kolkata.

As the radiant festivities of Durga Pujo envelop West Bengal in an aura of vibrancy, Tata Tea Gold, the beloved tea brand of the region, magnificently commemorates the spirit of the occasion with an innovative twist. In a first-of-its-kind collaboration, Laqshya Media brings to life an extraordinary Dual-Screen 3D Anamorphic Display at South City Mall, Kolkata, showcasing the quintessential handloom heritage of West Bengal through a captivating fusion of technology and tradition.

The awe-inspiring installation, on display from October 14 to 21, 2023, eloquently depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms. From the vivid conch blowing on the Jamdani-inspired packaging to the enchanting rhythms of the Dhaki depicted on the Kantha-inspired designs, the display seamlessly weaves a mesmerising tale of Bengali pride and festivity. Symbolising a tribute to the region's rich cultural craftsmanship, this groundbreaking initiative by Tata Tea Gold and Laqshya Media Ltd promises to captivate the hearts of onlookers and tea enthusiasts alike.

This professional campaign titled 'First Dual Screen Anamorphic in India' was published in India in October, 2023. It was created for the brand: Tata Tea, by ad agency: Laqshya Media Group. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 4 months ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.