La vera pasta emiliana.

Agency: Leo Burnett

FINI. The real Emilian pasta.


FINI, historical Italian pasta factory, turns 110 and boosts its image with THE REAL EMILIAN PASTA brand new campaign. The commercial tells us about the rock soul of Emilia Romagna, region made of love and passions. The same rock soul that only an authentic pasta of Emilia, where were born (among many) Italian rockers Vasco Rossi and Ligabue, could have.

This professional campaign titled 'La vera pasta emiliana.' was published in Italy in October, 2022. It was created for the brand: Fini, by ad agency: Leo Burnett. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Tommaso Casarini of DLVBBDO.


Advertising Agency: Leo Burnett Italia, Milan, Italy
Creative Directors Milan and Rome: Giuseppe Pavone, Luca Ghilino
Senior Art Director: Tommaso Casarini
Creative Supervisor: Alessandra Oddi
Creative Supervisor: Livia Cappelletti
Senior Copywriter: Laura Elli
Copywriter: Francesca Amadasi
Chief Strategy Officer: Ilaria Fruscio
Planning director: Pietro Costamagna
Strategic Planner: Giorgia Marchelli
Client Service Director: Cecilia Cavagnini
Account Manager: Monica Stopper
Account Executive: Simone Alchieri
Production Company: Fargo Film, Turin, Italy
Art Buyer Prodigious: Giada Cioffi
Production manager: Valeria Cavalleretto
Food Stylist: Iviano Ravasio
TV Producer Coordinator Prodigious: Federica Manera
Executive Producer: Federico Mazzola, Nicolò Dragoni
Director: Marco Bellone, Giovanni Consonni
Director of Photography: Giacomo Frittelli
Post-production: Prodigious
Colorist: Claudio Beltrami
Original music production and audio postproduction: Sing Sing Music


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