Performance sports technology company COROS has just launched its new POD 2 product, the second edition of its “Performance Optimization Device”. To support this, the brand’s in-house team engaged director Noah Conopask and creative collaboration company DOMO to produce a powerful product film, which will debut that day through targeted broadcast and online placements, and on the brand’s social media channels.
“The COROS POD 2 is very technical proposition, that we needed to communicate, simply, clearly and beautifully,” says David Reti, the brand’s Global Director of Brand and Content. “This product is designed to solve problems that runners don’t always know they’re experiencing, so unpacking the underlying limitations of all GPS watch technology in way that is visually exciting yet easy to understand was critical to the success of this project.”
This professional campaign titled 'COROS “POD 2”' was published in United States in October, 2022. It was created for the brand: COROS, by ad agency: DOMO. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 5 months ago.
Client: COROS Wearables, Inc.
CEO: Lewis Wu
Global Director of Brand & Content: David Reti
Social Media Manager: Sawna Guadarrama
Creative Services/Production Company: DOMO
Managing Partner: Rani Melendez
Chief of Staff: Alison Bayer Brown
Director: Noah Conopask
Director of Photography: Eric Ulbrich
Production Supervisor: Jessica Anderson
First Assistant Director: Eric Topper
Editorial Company: Marshall Street Editors
Post Producer: SJ O'Mara
Editor: Chris Walker
Finishing Company: Union Editorial LA/Hunter
VFX Artist: Mannix Rickenbacher
Mixer: Milos Zivkovic
President/Managing Director: Michael Raimondi
Executive Producer: Logan Aries