Description
Every Fourth of July, Americans do two things: blow stuff up and eat with their fingers. According to the US Consumer Product & Safety Commission, 1 in 3 firework injuries affects fingers and hands.
As a brand obsessed with bringing people Finger Lickin’ Good fried chicken, that puts way too many people at risk of not being able to eat fried chicken as it should be enjoyed.
So on the most dangerous day of the year for fingers, KFC is launching an irreverent public service announcement in partnership with jackass: best and last to save those fingers.
Starring America's sweetheart himself, Johnny Knoxville, directed by Jeff Tremaine of MAGNA Studios, and created by Highdive, the spot brings jackass energy to this holiday safety message that delivers five important firework safety tips in an effort to help people think twice before accidentally injuring even a thumbnail.
As Steven Fogel and Doug Fallon, Executive Creative Directors at Highdive, explains: "Nobody owns fingers quite like KFC. So when we learned the Fourth of July is America's biggest day for finger injuries, we saw an opportunity to turn a cultural fact into a brand story only KFC could tell."
The long-form spot will run across digital and social channels (paid) in the US, launching on Saturday, 6/27, through the 5th of July.
This professional campaign titled ' Finger Lickin’ Fourth' was published in United States in June, 2026. It was created for the brand: KFC, by ad agency: Highdive. This Film medium campaign is related to the Food and Movies industries and contains 1 media asset. It was submitted 16 days ago.
Credits
KFC
President, USA: Catherine Tan Gillespie
Chief Marketing Officer, USA: Melissa Cash
Director, Media & Partnerships, KFC U.S.: Telly Carayannakis
Brand Manager, USA: Stephanie Ibanez
Marketing Analyst, KFC U.S.: Elizabeth Lopez
Senior Associate, Partnerships, KFC U.S.: Kamila Dossous
Vice President, Retail Strategy and Product Marketing: Anna Faktorovich
Director, Brand Value & Loyalty: Samantha Owens
Highdive
Agency Leadership
Owner & CEO: Megan Lally
CCO, Co-Founder: Chad Broude
CCO, Co-Founder: Mark Gross
Chief Strategy Officer: Nimisha Jain
Head of Production: Jen Passaniti
Chief Marketing Officer: Isabel Long
KFC Team
Executive Creative Director: Doug Fallon
Executive Creative Director: Steve Fogel
Creative Director: Ben Doessel
Creative Director: James Lee
Art Director: Kyle Brubaker
Group Creative Director: Casey Stern
Group Creative Director: Jorge Pomareda
Senior Copywriter: Frank Viglione
Senior Art Director: Gabby Bates
Executive Producer: Adam Battista
Senior Producer: Zach Moore
Group Account Director: EB Jackson
Senior Account Director: Arianna Coxe
Account Supervisor: Amber Mekled
Group Strategy Director: Erin Wong
Strategy Director: Jamie Kohler
Director of Business Affairs: Kelley Beaman
Business Affairs Manager: Brenna Alfano
Production Company: MAGNA Studios
Director: Jeff Tremaine
President: Davud Karbassioun
Managing Director/Executive Producer: Nick Fuller
Creative Producer: Shanna Zablow
Director of Production: Clark Farrell
Producer: Magen Ashley Young
1st AD: Peter White
Cinematographer: Bentley Rawle
Production Designer: Megan Bell
Costume Designer: Emily Ting
Groomer: Barbara Guillaume
Location Manager: Donovan Terranova
Editorial: 1986 Studios
Managing Director: Larissa Berringer
Executive Producer, Post: Alex Kim, Trivisonno
Editor: Carlos Lowenstein; Ashley McGinn
Assistant Editor: Lilly Beck
Audio Record & Mixing: Another Country
Sound Designer / Mixer: Peter Erazmus; Drew Weir
Managing Director: Tim Konn
Producer: Josh Honeycutt
Music: 411 Music Group
Account Manager: Lily Shallow
Almost Gold (Color)
Jeff Altman, Colorist
