Agency: Edelman

Fing means "shake' in Cantonese


KFC gets Hong Kong shaking in the streets for launch of FING FING Cajun Chips

For the launch of the new “FING FING Cajun Chips”, KFC Hong Kong has released a series of billboards throughout the city to get curious on-lookers shaking their heads to reveal the new news.

The campaign is a fun take on the product name and characteristic (FING FING meaning “shake” in Cantonese) – with the chips accompanied by a sachet of Cajun seasoning and customers are encouraged to mix them together for an enhanced Finger Lickin’ Good flavor and experience.

The billboards use an optical trick in which the message is concealed in black lines and is only visible when you shake your head. It’s a fun, interactive approach that is also creating awareness online and in social media.

This professional campaign titled 'FING FING (SHAKIN') CAJUN CHIPS' was published in China in September, 2023. It was created for the brand: KFC, by ad agency: Edelman. This Ambient, OOH Outdoor, and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted 7 months ago by Regional Executive Creative Director: John Koay of Edelman.


Agency: Edelman Hong Kong
Regional Executive Creative Director: John Koay
Creative Directors: Amy Cheng, Oliver Davis
Design Director: Andy Chan
Art Director: Carson Ho
Production Manager: Richard Poon
Head of Strategy: Phyllis Yip
Digital Senior Manager: Logan Cheng
Digital Associate Manager: Sammie Wong
PR Brand Manager: Mona Tin
PR Brand Assistant Executive: Suki Chu
Client: KFC Hong Kong
Production: Ray Man Photography

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