Description
Financing Happiness is a heartfelt campaign by Abdul Latif Jameel Finance, built around a simple truth: when you finance your dream, you help someone else reach theirs. For every cash finance agreement, a portion goes toward fulfilling the dreams of orphans and low-income families—whether it's gifting tablets to students, home essentials to families, or wedding support to young couples. Through touching reels, interactive filters, a mobile “Museum of Happiness,” and citywide billboards, the campaign captures real Saudi stories and invites the nation to ask: What does happiness look like to you? Let’s finance it—for you and for someone who needs it.
This professional campaign titled 'Financing Happiness' was published in Saudi Arabia in May, 2025. It was created for the brand: Abdul Latif Jameel Finance, by ad agency: Noon Alif Yaa. This 360°, OOH Outdoor, and Print media campaign is related to the Finance industry and contains 4 media assets. It was submitted 6 months ago by Creative /Art Director: Ramy Mohamed of Mojo Creative Studio.
Credits
Agency: Noon Alif Yaa
CEO: Ahmed Taibah
Account Director: Reema Noman
Business Director: Besan Mohamed
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Creative Director: Ramy Mohamed
Art Director: Ramy Mohamed
Calligrapher: Ahmed Morshedy
Copywriter: Shrouk Khayyat
Account Manager: Reem Al Muraished
Ai Artists: Ramy Mohamed
