Description
The bait is set. The inbox is calm. Then… PHISH!
This Halloween, the monster isn’t hiding under your bed, it’s hiding in your inbox. A too-good-to-be-true offer, a link from your “bank,” or a sudden alert that your password has expired. One click, and suddenly, the sharks are circling.
Phishing scams are getting smarter, and South Africans are increasingly in the crosshairs. In fact, cyber-criminals use seasonal events (like the holidays) to cast their widest nets.
The result? Compromised accounts, drained savings, and weeks of financial chaos.
Don’t feed the phishers
Protect yourself by staying alert to the tell-tale signs:
- Check the sender’s address - small spelling errors are big red flags
- Never click on links or attachments from unknown sources
- Watch out for urgency or fear tactics
- Scammers love a “limited-time offer”
- And if you’re ever unsure, contact the company directly through verified channels.
Take control of your own financial story
This month, Liberty’s ‘Financial Faith’ campaign leverages pop culture blockbusters to shine the spotlight on real-life money nightmares, South Africans face.
From scams and loan sharks to debt spirals and bad investments, Liberty is giving Mzansi a heads up that the scariest financial moments are often the most preventable.
Use this moment to check in on your own financial well-being. Review your goals, update your cover, and speak to a Liberty Financial Adviser, because prevention isn’t just better than cure; it’s the best plot twist of all.
Avoid financial horrors this Summer. Like the old adage says, 'if it's too good to be true, it probably is'.
This professional campaign titled 'Financial Fears' was published in South Africa in October, 2025. It was created for the brand: Liberty, by ad agency: Retroviral. This Content, Design, and Digital media campaign is related to the Finance and Insurance industries and contains 6 media assets. It was submitted about 1 month ago by CCO: Mike Sharman of Retroviral.
Credits
Ad Agency: Retroviral, Johannesburg, South Africa
CCO: Mike Sharman, Taryn Sharman
BUD: Perri King
Strategy: Giulia Beninca
CD: Garth Manthe, Abigail van Zyl, Koketso Masisi, Kgothatso Maditse
AD: Elizma Keyter