Filled by Palsy

Agency: Havas


Every year, Portuguese People can donate 0,5% of their tax return to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because the Portuguese don't know how to do their taxes on their own.
In order to change that, we created a team of palsy accountants, trained by certified CPAs, that helped people fill their taxes in exchange for the assignment of their zero point five percent donation to APCL.

This professional campaign titled 'Filled by Palsy' was published in Portugal in November, 2020. It was created for the brand: APCL, by ad agency: Havas. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago by Copy: Ruben Barros of Havas Lisbon.


Advertising Agency: Havas Lisbon, Lisbon, Portugal
Executive Creative Director: Paulo Pinto
Creative Director: José Vieira
Copywriter: Ruben De Barros
Art Director: Alexandre Meneses, João Araújo
Account Team: Sergio Resende
PR Team: João Viegas


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