The 60-second ad centres on the fight to breathe theme and invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it graphically illustrates how life for Edelle is a constant battle as she has to fight for her every breath. The ad was created specifically for cinema, where you have an audience with little distractions. Instead of being captivated by visuals, the audience is drawn in by the sound of Edel's breathing.
This professional campaign titled 'Fight To Breathe' was published in Ireland in November, 2017. It was created for the brand: Cystic Fibrosis Ireland, by ad agency: Rothco. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Rothco, Dublin, Ireland
Creatives: Laura Cahill, Conor Hamill
Client Service: Susan Nelis, Alma Mannion
Production Company: Pull the Trigger
Producer: Max Brady
Director: Hubert Montag