Feeling Good

Agency: Grey Group Singapore


Celebrating its 4th year, giga!—Singapore’s Best Mobile Service in an App—has announced its highly anticipated 4th anniversary campaign, named ‘Feeling Good’. The initiative is an extension of giga!’s commitment in providing an exceptional “giga experience” to all its loyal customers, further highlighting generosity as the telco’s operational ethos.
Generosity has been chosen to serve as a guiding principle for giga!, following a consumer research that suggests that the act of giving amplifies the good feelings one gets—more so than the act of receiving itself. The theme also draws on giga!’s brand promise to surprise and delight their customers with just a tap on the giga! app.
giga! hopes to inspire generosity amongst its users, and showcase how easy it is to feel good with giga!. Hence, for this campaign, giga! is offering all its users a chance to extend that generosity towards others: give 10GB mobile lines worth $10 each, free for four months, to friends and family at only $1. In total, giga! will be giving away up to 10,000 mobile lines—an ambitious goal that will help users stay connected with their loved ones without worrying about high costs.
Through this giveaway, giga! empowers its users to embrace generosity, amplifying the campaign's impact across its customer base, while simultaneously offering enticing perks and effortless user experience.

This professional campaign titled 'Feeling Good' was published in Singapore in June, 2023. It was created by ad agency: Grey Group Singapore. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 year ago.


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