Description
In a world swirling with uncertainty, where Gen Z navigates the tender chaos of college life, new cities, and self-discovery, Yuzu—the new social app for the Asian community—and Odd One In (OOi), a lifestyle brand creating products that bring joy to the everyday, have joined forces for a campaign that whispers, "It's okay to feel it all." Introducing the Feel Real, a romantic fusion of figurine magic, personality quizzes, and blind-box surprises designed to validate the full spectrum of emotions, from the whimsical highs of belonging to the quiet vulnerabilities of isolation. Limited to just 2,000 exclusive co-branded bag charms, this raffle-driven drop invites users to embrace their inner world through a co-branded quiz available only in the Yuzu app, where sharing results sparks viral connections and heartfelt conversations.
Sparks of A Dream: How the Campaign Came to Life
The campaign blossomed from a heartfelt bond between three extraordinary Asian American women. Cindy Lim, Yuzu’s Head of Brand, connected online with Odd One In’s Julie Zhu and Gloria Liu. Inspired by Cindy’s Sundae School brand, Julie reached out via LinkedIn, sparking AAPI Heritage Month collabs and spicy date nights. “Their credentials and community focus were a no-brainer,” Cindy shares. As third-culture kids, they wove OOI’s community-driven ethos into Yuzu’s app. The result: a bold, soulful campaign that tells Gen Z their every emotion is valid and shared.
This professional campaign titled 'Feel Real' was published in United States in September, 2025. It was created for the brands: Odd One and Yuzu, . This Integrated medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted 3 months ago.
