Description
IKI FRESH – "Feel Joyful" Car Freshener Series
This playful poster campaign transforms the daily drive into a delightful escape. By pairing our signature IKI Fresh fragrances—Relaxing Lavender, Refreshing Camphor, and Sea Aqua—with adorable animated car hangers, we’ve brought emotion and character into the category of car fresheners.
Each visual captures a moment of uninhibited joy. The cheerful dog, panda, and teddy bear aren’t just cute mascots—they mirror the mood of the scent and turn every car ride into a feel-good journey. It’s a fresh take on car fragrance advertising, crafted to make you smile.
Because freshness isn’t just a smell. It’s a feeling.
This professional campaign titled 'Feel Joyful' was published in India in May, 2025. It was created for the brand: Iki Fresh, by ad agency: Blue Noodles. This Print medium campaign is related to the Automotive and Personal Transportation and Household Products industries and contains 3 media assets. It was submitted 7 months ago.
Credits
Ad Agency: Blue Noodles, Chennai, India
Creative Director: PC Muralidharan
Art Director: Anantha Narayan
