A series of print ads highlighting the back-to-nature brand image of Orijen through a series of situations in which household dog breeds appear in situations with their wolf ancestors, doing activities both animals engage in.
This student campaign titled 'Feed the Wolf' was published on June 01, 2019. It was created for the brand: Orijen Natural Dog Food, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the House, Garden and Pets industries and contains 3 media assets. It was submitted about 3 years ago.
Advertising School: S.I. Newhouse School of Public Communications at Syracuse University, USA
Creative Director / Art Director / Copywriter: Olivia DeLorenzo
Photographer: Adobe stock