Starting on the 17th of February, Jameson Irish Whiskey will pay 1,000 people $50 to take time off so they can celebrate St. Patrick’s Day. The best-selling Irish whiskey is introducing a new kind of PTO just for March 17th, SPTO: St. Patrick’s Time Off. Fans can take the Jameson SPTO pledge and enter for a chance to win at JamesonSPTO.com.
Whether you plan on unplugging for IRL drinks or raising a glass for a virtual cheers, St. Patrick’s Day Time Off is waiting for you. It’s an entire day dedicated to connections with friends and good times together- so be sure to pencil us in on March 17th. It’s bound to be the smoothest (S)PTO you’ve ever had.
Jameson will also be offering consumers home entertaining kits featuring items such as bartending accessories, glassware, and mini Jameson bottle string lights so consumers can recreate the bar setting from home.
They will also be hosting a global virtual concert with headliner Jessie Reyez and some of the best up and coming Irish talent, such as Kojaque and Denise Chaila.
This professional campaign titled 'SPTO' was published in United States in February, 2021. It was created for the brand: Jameson, . This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted almost 2 years ago.