Samsung Electronics

A BESPOKE Original Series

Agency: Cheil Worldwide


Samsung has been carrying out ads that convey the diverse lifestyles and tastes of the targeted audience, the Millennials and Gen Zs, for the BESPOKE refrigerator range that has allowed personalization of fridges’ colors, materials, and modules.

As this year marks BESPOKE refrigerator’s 4th year in the market, the latest spot “A BESPOKE Original Series” highlights how BESPOKE refrigerators can cater to the needs of users regardless of one’s taste or preferences with its newly upgraded features.

The film is composed of five different stories of five people with distinct obsessions and how they each use the BESPOKE refrigerator, showing BESPOKE refrigerator is built to respect any food or design obsession people might have.

This professional campaign titled 'A BESPOKE Original Series' was published in South Korea in May, 2022. It was created for the brand: Samsung Electronics, by ad agency: Cheil Worldwide. This Digital, Film, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency: Cheil Worldwide, Seoul, South Korea
Creative Director: Seulki Lee
Art Director: Seokyun Jo, Jaeyun Jung
Copywriter: Kayoung Seo, Habin Park
Account Director: Jihae Kim
Account Executive: Arang Baik, Sowun Wee, Sooyeun Kim
Agency Producer: Jiseong Jeon
Production Co: GUT
Director: Hyounhaing Lee
Executive Producer: Eunjin Park
Producer: Youngjun An
Assistant Director: Daehee Choi, Minyoung Choi, Sookyung Lee


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