ADVERTISING

Maybelline

Audio makeup

Agency: Ampfy

Description

Maybelline NY has just launched the Audio MakeUp Project, the first makeup platform totally designed for the visually impaired. According to the World Health Organization (WHO), about 2⁄3 of the visually impaired are women. For most of them, being independent and looking after themselves is essential for their self esteem.
URL: http://www.audiomakeup.com.br/en/

This professional campaign titled 'Audio makeup' was published in Brazil in September, 2016. It was created for the brand: Maybelline, by ad agency: Ampfy. This Digital medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted over 5 years ago.

Credits

Advertising Agency:​ Ampfy, São Paulo, Brazil
Chief Creative Director: ​ Fred Siqueira
Associate Creative Directors: ​Will Ferrari Jr, Fabiano Feijó, Vivs Araújo
Copywriter: Mateus Oliveira
Art Director: ​Marcelo Coelho
Assistants: ​Fernanda Maya, Carlos Eduardo Venciguerra, Filipe Sanches
Producer:​ Douglas Bocalão, Vicky Salles, Arthur Raggi
Account Manager:​ André Paes de Barros, Thaissa Mirabelli, Mary Martins
Strategic Planner:​ Gabriel Borges, Hugo Rodrigues, Carolina Santos
Media:​ Fabiana Baraldi, Leila Shimanoe, Janaína Tenório, Carol Gattás
Digital Producer:​ Codezone
Sound Design:​ Baticum
Costumer Approval:​ Débora Maciqueira, Daniella Brilha, Aline Pinto, Tatiana Chain

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