Canadian Cancer Society

Fearless Challenge - Elaine Lui

Agency: Lowe


To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui ​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house.

This professional campaign titled 'Fearless Challenge - Elaine Lui' was published in Canada in October, 2014. It was created for the brand: Canadian Cancer Society, by ad agency: Lowe. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: Lowe Roche, Toronto, Canada

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