To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui (Lainey Gossip) pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house.
This professional campaign titled 'Fearless Challenge - Elaine Lui' was published in Canada in October, 2014. It was created for the brand: Canadian Cancer Society, by ad agency: Lowe. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: Lowe Roche, Toronto, Canada