Description
While Father's Day has a long history globally, Georgia only began celebrating it in 2016.
Marking the 10th anniversary of this tradition, SOCAR launched an emotional campaign on June 21st to highlight the vital role fathers play in raising children.
Titled "My Father is a Path and a Bridge," the campaign aims to discover and celebrate great fathers across the country.
This professional campaign titled 'Father's Day - The bridge' was published in Georgia in June, 2026. It was created for the brand: Socar Georgia, by ad agency: Maverik. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 hours ago by Creative Lead: Giorgi Saltkhutsishvili of Maverik.
Credits
Creative Agency: Maverik
Creative Director: Giorgi Mdivani
Creative Lead: Giorgi Saltkhutsishvili
Copywriter: Nutsa Kavtaradze
Strategist: Nika Garsenishvili
Project Managers: Masho Devdariani, Nino Todria
Account Manager: Giorgi Khvichia
Typography: Guram Kakhidze
Graphic Designer: Ninuka Baghaturia
Motion Designer: Iliko Metreveli
Video Production
Industria PMC
Head of Production: Maia Gurabanidze
Executive Producer: Sandro Gabilaia
Producer: Keti Ka
Advan Production
Director: Anano Dodelia
Director of Photography (DoP) & Color Grading: Demetre Sumbadze
First AD (First Assistant Director): Sopho Kikvilashvili
Crew
Production Designer: Ketevan Gunia
Second AD (Second Assistant Director): Kato Tqemaladze
Location Manager: Natia Chomakhidze
Location Manager's Assistant: Salome Alimbarashvili
Casting Manager: Misha Abkhazava
Casting Assistant: Lana Aravadze
Key Makeup Artist / MUA: Veriko Bedeladze
Art Department Assistants: Piqria Qiqodze, Saba Papashvili, Niko Madzgharashvili
Transport Managers: Davit Peradze, Davit Maghlakelidze
Set Manager: Zakaria Zakutashvili
Driver: Giorgi Koshadze
Lighting & Camera Crew
Gaffer: Levan Sumbatashvili
Electricians / Lighting Technicians: Giorgi Chubinidze, Ghvtisavar Melashvili, Saba Kopadze, Davit Khuntsaria
Focus Puller: Nikoloz Sachaleli
1st AC (First Assistant Camera): Luka Khutsishvili
Post-Production
Editor: Luka Kakabadze
Sound Designer: Nika Shengelia
Graphics / VFX: Davit Areshidze
Voiceover: Ana Zurabishvili
Music
Music: Ketato Nergadze - Kind song
Actors: Misha Dadashiani, Kethusha Chikvinidze, Ani Machkhoshvili
