Fate or eyesight?
Description
The copy relies on the familiar phrase 'running into people,' deliberately changing it to highlight that awkward moment when you bump into someone you don't know, simply because you didn't see them coming. The payoff line, "Could be fate. Could be your eyesight," connects the humor back to the product with self-aware empathy, making the decision to get an eye test an acknowledgment of a funny, shared human experience.
This student campaign titled 'Fate or eyesight?' was published in United Kingdom in October, 2025. It was created for the brand: Specsavers, . This OOH Outdoor and Print media campaign is related to the Health, Personal Accessories, and Professional Services industries and contains 1 media asset. It was submitted about 1 month ago by ArreyVickey: Manthan Shinde.
Credits
IG: AdWaala