A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.
This professional campaign titled 'Fat, Dog' was published in Colombia in December, 2012. It was created for the brand: Mercedes, by ad agency: Ogilvy. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted almost 10 years ago.
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative: John Raúl Forero
General Creative Director: Juan Pablo Alvarez
Creative Directors: Julián Gutiérrez, Andrés Astorquiza
Art Directors: Juan Pachón, Esteban Márquez, Andrés Astorquiza, Juanita Delvasto
Copywriters: Julián Gutiérrez, Juan Cárdenas
Illustrator: Sebastián Bautista
Retouch: Salamágica Chile