Description
On the eve of Valentine’s Day, Wirality Media and Fastrack Store came up with the idea of sunglasses and sling bags falling in love. Inspired by Toy Story and other timeless animated classics, the accessories were named as characters. The Sunglass was named Shady, the sling bag was Slingy, the perfume was called Fume, the digital watch, Digi, and so on.
The swift and stylish motion animation shoot was done using little more than a green screen, Fastrack accessories, a couple of prime lenses and a gimbal.
What emerged from the exercise was a series of reels that coupled the essence of the topical day to the inherent coolness of the brand.
This professional campaign titled 'Store of Love' was published in India in May, 2023. It was created for the brand: Fastrack Store, by ad agencies: Wirality and Wirality Media. This Content, Design, and Digital media campaign is related to the Retail Services industry and contains 4 media assets. It was submitted 11 months ago by Head of Digital : Karan Verma of Wirality Media.
Credits
Agency: Wirality Media
Brand: Fastrack Store
Brand Team: Anusha Shetty
CEO: Saanand Warrier
Head of Digital Strategy: Karan Verma
Creative Head: Sourya Bhattacharjee
ACD, Copy: Sugata Biswas
Account Manager - Prerna Khettry
ACD, Art: Orion C Jose
Sr. Graphic Designer: Md. Shafi
Stop motion animation: Neeraj Lal
Video Editors: Neeraj Lal, Md. Samiuddin, Charul Kumar
