Case Study Video


Big Idea: going through the experience of an animal in a concentrated animal feeding operation (CAFO) would be like going through a real-life haunted house.

This student campaign titled 'Farmhouse of Horrors' was published in United States in February, 2023. It was created for the brand: PETA, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign contains 1 media asset. It was submitted about 1 year ago.


School: S.I. Newhouse School of Public Communications
Art Director: Lexi Guo
Copywriter: Noah Lourie
Instructor: Mel White

The Honest Kitchen


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